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Scheduling Software Success Story: Photographer


Genbook is trusted by thousands of local merchants to schedule clients online, promote their reputation, and grow their business. While most people think of online appointment scheduling software as simply a solution to enchance their business efficiency, it truly can be life-changing.

Scheduling software photographer

The Challenge:

Lisa Keating’s award-winning photography studio in Berkeley, CA has gained an excellent reputation for headshots of athletes, actors, executives, and other professionals. Known for producing high-end, artistic photographs, Lisa’s early growth was due largely to word-of-mouth referrals from satisfied clients.

In 2010, as demand for her photography sessions was accelerating, Lisa considered hiring an assistant to help manage her appointment scheduling and to answer new clients’ numerous phone inquiries. However, she decided against it due to the significant expense involved and because an assistant would actually make scheduling appointments more challenging given the need to constantly check with Lisa regarding her availability. Lastly, as an artist and a sole operator, Lisa wanted not only a work/life balance, but also some time each week to draw inspiration from her outdoor, cultural and artistic activities. Lisa realized that she needed a virtual receptionist to schedule not only her appointments but also her life.

The Solution:

Lisa’s challenge was less about generating new customers and more about managing and automating her dynamic schedule. After signing up for Genbook in 2010, Lisa immediately knew it was the ideal scheduling system for her business. A robust online scheduling software, Genbook allows her to adjust her appointment availability on a week-by-week basis so her calendar is always up-to-date. Clients can quickly and conveniently schedule appointments online in real-time from her website and get instant confirmation. Instead of clients calling with various inquiries, they simply submit their questions as part of the appointment scheduling process. The time that Genbook saves both Lisa and her clients is invaluable.

The Results:
  • 99% of Lisa’s clients book online through Genbook.
  • Genbook saves her a minimum of 10 hours per week.
  • Genbook automatically emails appointment reminders and requests to review her business.
  • Lisa’s 170+ Verified Customer Reviews, virtually all of which are rated five stars, have boosted her online reputation and helped attract new clients.
  • Lisa has significantly reduced the time required to answer clients’ pre-appointment questions.
  • Lisa has a much higher quality of life with Genbook working as her 24x7 virtual receptionist.
  • She states, “Genbook gives me freedom and allows me to be a success even while working out or enjoying quality time with friends. Genbook is always working for me so I can enjoy life more!”

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