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If you are a small business owner, you may have noticed that very often your listings on sites like Google, Yelp, and Citysearch contain incorrect or outdated information. This can be due to a recent move, a change in your phone number, or you altered your business name at some point.
What you probably don’t realize is that even minor discrepancies in your business Name, Address and Phone number (NAP) can undermine your SEO and your overall Web presence. It is now widely recognized that inconsistences in your NAP can negatively impact your listings on local sites and your search engine results. Not to mention the lost revenue from customers who cannot contact you or may even show up at the wrong address!
The first step to improving your visibility online is to ensure the information about your business is correct and up-to-date. Here are the 6 easy and free ways to correct your listings and enhance your Web presence:
Claiming your listings gives you control over how your business information is displayed by local sites and search engines. And because many sites share listing data, it is imperative that your NAP be absolutely consistent throughout the local search and directory ecosystem. Otherwise, the errors will spread and your listing could be discarded or your search results divided between duplicate or incorrect listings.
The time you spend cleaning up your listings and correcting any inconsistencies will be well worth the effort, resulting in improved search engine rankings and more traffic to your site and to your business!
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