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Scheduling Software Success Story: Chiropractor


The Challenge:

Dr. Dan Perez, owner of The Body Doctors chiropractic clinic in San Francisco, was looking for an innovative way of generating more appointments and servicing more new patients. Dr. Perez knew that his current method of appointment scheduling was broken. Patients would leave voicemails inquiring about appointments and often a game of phone tag would ensue. Further, Dr. Perez has a 24 hour cancellation policy, and his staff was unable to effectively enforce the policy, resulting in even greater inefficiencies and frustrations in his business. However, hiring a receptionist seemed too time-consuming and cost-prohibitive.

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He also knew that in order to grow his revenues and his customer base, he needed a strong presence on the Internet, including a high Google search rank via improved SEO, and an easy way for prospective patients to schedule appointments online.

The Solution:

When Dr. Perez started using Genbook in 2011, he was very impressed with the ease-of-use and effectiveness of the web-based scheduling software. The versatility of Genbook allowed his staff to meticulously detail a patient’s appointment history from providing a time stamp on appointments to tracking the number of sessions a person has left in a pre-purchased package. Genbook’s email appointment reminders and credit card capture features dramatically decreased the number of no-shows the practice suffered. Finally, Dr. Perez set up email and SMS message alerts so he would be instantly notified when someone booked an appointment online.


  • The Body Doctors practice has grown approximately 25% since using Genbook. 
  • Dr. Perez saves an estimated $2,500 per month in payroll expenses by not needing a receptionist. 
  • 80% of appointments are booked online, dramatically increasing patient convenience and satisfaction while freeing up time for revenue-generating activities. 
  • The Body Doctors website has a link to the more than 40 Verified Customer Reviews the practice has received via Genbook.
  • Genbook has flawlessly handled the large volume of bookings from the company’s Groupon and LivingSocial promotions, which resulted in the purchase of more than 800 vouchers. 
  • The Body Doctors’ search engine ranking is number one for chiropractors in San Francisco. 
  • A BookNow button appears on The Body Doctors’ Facebook Page, enabling patients to schedule appointments in real-time from the Web’s largest social network.

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