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Scheduling Software Success Story: Counselor


The Challenge:

Jason Fierstein, a counselor for men and couples at Phoenix Men’s Counseling in Phoenix, AZ, faced two challenges common to most therapists.

First, his clients desired privacy when scheduling their appointments, something that is often difficult to achieve over the phone, especially during business hours. Secondly, like many counselors, Jason is a sole operator. He needed a way to schedule appointments without having to answer every phone call and constantly check voicemail.

counselor scheduling software

To address these challenges and be able to differentiate himself from other counselors, Jason needed a new way to reach clients online and enhance his practice’s online marketing efforts.

The Solution:

In 2010, Jason signed up for Genbook, a real-time online appointment scheduling software and small business marketing solution. Using Genbook, he was able to add a ‘Schedule an Appointment’ button to his website that links to his unique Genbook scheduling webpage.

Within three months, his practice was attracting new clients who found his website via Google and were able to easily schedule appointments at their convenience, day or night. His existing clients were grateful for the improved customer service since they could now reschedule or cancel appointments with a click of a button, leaving out the explanations or apologies.

Also, Genbook Mobile allows Jason to check his Genbook calendar on his iPhone, enabling him to manage his schedule while on the go.

The Results:

  • Phoenix Men’s Counseling clients can schedule appointments online in real-time with total privacy, 24x7.
  • A more than 25% increase in new clients since implementing Genbook scheduling software.
  • 40% of clients schedule online. Jason can now devote more of his time to therapy sessions and to speaking with new clients while his existing clients conveniently schedule online. 
  • Jason’s Google SEO ranking rose to second place for searches for Counselors in Phoenix. 
  • Genbook has helped Jason brand himself as the ‘tech savvy counselor’ in his area, attracting a younger demographic that appreciates the flexibility, convenience, and privacy of online scheduling.

Like what you have read? You can get started with a 30 Day Free Trial of Genbook. 




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